Myspace Layouts The Notebook

Tuesday, February 2nd, 2010 at 7:27 pm

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Blogs.

As an Internet strategist - my daily life is consumed with social media feeds, blog alerts, statistics FeedBurner, Google updates warning, monitoring, strategy development, execution - all of these overused terms and tactics long without doubt take a toll on you.

But one thing I do often, as I do to all my clients, is research - taking into account the growing digital space around me - thinking of ideas to implement innovative strategies within the community and my clients.

One of the key strategies that are a necessity in today's Internet spectrum is a blog. A blog is key to boosting not only transport, but the interest of their brand, product or company. Blogs help you appear authoritative in your industry - allowing you to give opinions on the latest developments in trade, with comments, ideas, and so on.

This expands on relationship building tools, as you can speak more freely and in a more informal and friendly, with respect to how to direct the voice on your main website. Through the blog channel, which is more likely to trust you, then all more likely to visit the main website and click on your links and possibly purchase your product.

Also offers a vision for their clients, allowing them to comment and "talk" to you on a key level. Moreover, blogs are extremely search engine easy - through thousands of possible keywords and fresh content updated on a regular basis - blogs are simply great facets to have on your website today. You simply mistaken if you think otherwise.

* Read a more detailed breakdown of the popular blog clothing line free people.

Now, another aspect of blogs that I enjoy creating them are not only the content strategy, but the programming and design in a single level. One aspect of the 'brand' that is a blog considering the number of possibilities you have when you actually build the blog.

How do you approach design?
Are you a creative or a less scalable?
Does the "capital" to build a 'creative blog'?
Do you have a content strategy built before your blog?
Do you know your way "market" blog on a daily basis?

All these are important questions must think before plunging into the blog space - thinking they know what do, when you may need an update.

And always remember that blogs vary, depending on whether you are in business-to-consumer or business-to-parallel companies - but its Plan of Action (POA) must remain the same.

Case Study.

href = "http://blog.freepeople.com/"> Pueblo Libre. A blog that makes law.

Free People is a boutique style clothing for women and young - Providing online and in brick and mortar stores around the world. It is a sister brand to another famous bohemian style clothing, accessories and furniture store -- title = "Anthropologie" target = "_blank" href = "http://www.anthropologie.com/anthro/index.jsp"> Anthropologie.

Now, the store design of people is very creative, bohemian look stylized brand well, and doing many good things as far as brand marketing on the main website - your blog page, but does an even better job in terms of appearance, and content strategy.

First, when you get to the page - has a flash banner nice on top of the blog that attracts immediate attention. Is 3-D style and the moving parts, keeps the user engaged enough to move the mouse over the bar curtain and the fall release that - then drag the screen again, as if in the puppet show - notes the name of your blog "Caravan of Curiosities "- to keep users engaged enough to follow through the blog to discover its true meaning.

Another point of side here - naming your blog something different and marketing alongside their main brand is a good change of pace at times. But it will not work for everyone - so thinking carefully before you go and touch the name of your blog something completely different. The nice here is that the 'Caravan of Curiosities' still has a tone of participate to it, and how to show on the blog is also effective.

Working your way down the page - recognizes the style of the curtain 3-D outline the principle of navigation is simple - and elegant. And then only three pages of your blog's dress head of navigation:

Blog: link to the homepage Blog
Videos: links to a personalized video channel The Blog
Shop FP: links to main site

And from a design aspect - you have who appreciate the look with the curtains drawn down the sides of the pages - very instinctive and effective.

Now, the homepage is here blog homepage - which after the navigation has a blog format and level design with a search box, archives, categories, and a blog titled roll "Favorites". It has also added a store locator and 6 products that are simple pictures and text that link back to the main store. The column design is a three-column design was transformed into two columns, and column on the right side to squeeze in blog widgets. All this is complemented with a great background style notebook . So complex and rich as this design is in general - Remember that your content is doing the design work is not .... Although I really applaud the design of such -- very attractive for a user to roam.

Finally, in the bottom of the page - a nice connection with the footer, in relation with the headline - like how to tie together any story - you must connect the beginning to the end of a story ... as does a website - including design and content.

Contents of Pueblo Libre.

Now, with any website, content is king, always will be king, and people a blog - is king. Content on blogs are crucial for search engines, which can create thousands of keywords, a search engine friendly, and all content they think is new and updated - to search engines will love you for it.

Free People does a fantastic job with everything close at the end of marketing - "On Target, Off Topic." Pueblo Libre has a target audience, girls, young women between the ages of 45, easily and most fashionable women may constitute a violation beyond that age - an older woman can even wear your clothes. With that target in thinking - as a marketer - go 'off topic "for a bit, and consider talking about content that is not directly related to you, but still well, somehow connected.

Free People Blog breaks his subjects in 26 different categories such as art, books, decorations, crafts, food, home office, magazines, surveys, music and more. At the same time, the categories are mixed directly related to some of their tools external social media, such as your flickr, myspace, facebook, and download pages.

The point is, their content is intellectually post, and interesting ... Even more important! They do occasionally drop in content that will promote a new computer, piece of clothing and so on ... but not as often as you think. And are the blogs every day - with new content, and use this to their advantage.

Video.

Another aspect of the content that includes a blog page devoted exclusively to video. This custom designed video player that adds features behind the scene videos their offspring monthly catalog and a DVD of their 2007 festival. These videos are just barely 1:30 minutes long, edited with appropriate music, especially things indie, and cut to look a little grainy and eclectic as his trademark now displays properly.

This simple idea of putting video on the blog is a great marketing tool. First, the video has an editor, all around an hour to edit and post. ... From there you can take this video - present to external video channels, ie YouTube, Viddler, and so on. You can then upload to your Facebook, MySpace, Flickr pages - only increase their exposure - Through something as simple as video.

For those who do not know what is or means, in essence, this creates secondary brand exposure that allows reach consumers initially may not have notice of its brand, enabling them to find now. It also lets you create 'back' on your website - All this in mind that SEO puzzle for many customers and people who speak always trying to solve.

End.

Here is the point of all this - what this blog is pretty much everything is good. What they do wrong, almost nothing, almost. And let's be clear on this, there are people who are supposed to are the blogs and, as responsible for the community to maintain this blog, and update their external social networking profiles, etc.. All this takes time, and we all know what time ends be - $ $ $. However, the effect of what they have created has allowed them to 'connect' with consumers and customers to take advantage of new, and so on. His blog has been around since November 2006 and has accumulated a large amount of daily traffic on the blog. Agreed - which is a major brand and can cause that kind of traffic, but honestly, the simplicity behind their blog strategy only increases the numbers.

Any company or brand you are thinking of starting a strategy Blog need to follow a similar model in structuring its content and direction when beginning or "change to 'a blog for your brand or product.

If you need help in developing a blog strategy for your business, please contact me @ anytime. Nicholas.cifuentes @ Gmail.com

About the Author

http://www.nickcifuentes.com

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